|
Mystery Visitor
Astute
customers are increasingly leaving or not
entering business "relationships" due to the
lack or poor quality of customer service or
service level breakdown. Worryingly for
companies, nine out of 10 of dissatisfied
customers will never complain if they are
unhappy. They simply up and leave, taking their
business with them.
If you
currently use customer feedback forms or surveys
to measure customer service quality, then you
recognise the importance of customer's opinions.
However, these are limited in capturing the true
feelings of customers who don't complain or
voice an opinion.
Ispy
analytics offers a mystery visitor service which
is customised to fit the needs of every project.
It enables companies to monitor the intangible
elements of their businesses through regular
sampling of your customer service activity.
Our
service allows you to:
-
Monitor the "real"
experience of your customers
-
Provides unbiased and
objective third-party feedback
-
Allows the client to
monitor body language, tone of voice and
other subtleties of staff and contractors
-
Provides a powerful
tool to ensure your customer service levels
are consistent
-
Ensure if levels have
dropped appropriate corrective action can be
taken immediately
Where could You use Mystery Visitors
-
Exhibitions –
monitor the effectiveness of your exhibition
staff and contractors to ensure you get the
ROI you require from your investment
-
Benchmarketing
– enables you to make objective comparisons
between your business and that of your
competitors.
-
Training – use
video shot during mystery visits as a
training aid to show your staff to see both
the best and worst ways of conducting
themselves.
-
Outbound telephone
– calls can be made to check standards and
quality of your staff your telephone
activity including quality of call centre,
website ordering, customer service lines,
specific departments. A taped recording of
conversations will be available to help
train your staff
|